Of course we all know the more familiar terms for the acronym PMS, but in the promotional and printing industry it means something different.
Say your logo is purple and green. If you order a promotional item and say "I would like my logo printed in purple and green" that could open a whole can of worms! Is it, forest green, lime green or lavendar or egg plant?? Every computer screen is calibrated differently and what you see on your screen may not be what the actual print looks like.
At www.pantone.com you can download a PMS chart to refer to. We also have one at our office to refer to. We are all about keeping the continuity of your brand and would rather you have a PMS color to refer to than taking a shot in the dark at the colors!
If you do not currently have PMS colors for your logo, call us we can help! It really helps to keep your logo looking great!
