What are PMS colors??

Of course we all know the more familiar terms for the acronym PMS, but in the promotional and printing industry it means something different.

PMS means - Pantone Matching System. It was created to give an across the board standard for printing colors.

Say your logo is purple and green. If you order a promotional item and say "I would like my logo printed in purple and green" that could open a whole can of worms! Is it, forest green, lime green or lavendar or egg plant?? Every computer screen is calibrated differently and what you see on your screen may not be what the actual print looks like.

At www.pantone.com you can download a PMS chart to refer to. We also have one at our office to refer to. We are all about keeping the continuity of your brand and would rather you have a PMS color to refer to than taking a shot in the dark at the colors!

If you do not currently have PMS colors for your logo, call us we can help! It really helps to keep your logo looking great!

6.37 Billion $$ for Harry Potter

In honor of the last and final Harry Potter movie, I thought I would give you a little insight into the behind the scenes world for Harry. What an amazing brand! JK Rowling created a stunning story line that has kept loyal followers captivated for years. All good things must come to an end but this is an era that many of us have grown up with. What brilliant marketers they have had. It is a marketers dream to be able to create such brand awareness. The glasses from Harry Potter are the biggest selling promotional item. What an impact! They do not even need a logo for folks to know what they stand for. I liken it to the Chick Fil-A cow. Awesome! Here are a few other tidbits that I bet you did not know....

**6.37 Billion Dollars - Projected total amount earned for all Harry Potter movies

**1 Million - Number of butterbeers sold at the World of Harry Potter in the winter of 2010
(still have not made it there yet!)

**$2400 - The amount JK Rowling received as an advance for her first book! They thought it
would not sell.

**19.6 - Number of hours it would take to watch all Harry Potter films back to back.

**5800 - Number of times Harry Potters famous scar makeup has been applied. Wonder if it
was by the same makeup artist for all those years??

**11 Million - Number of copies sold on the FIRST day the last book was released.

**0 - Number of Academy Awards the movie series has won - How can this happen!??!!

Too much branding??

What an exciting weekend of golf! Rory McIlroy had an awesome win. I am sure more than a few Guinness were consumed in the pubs in Ireland and the States. And he is so young - what a life ahead of him!

Did you happen to see Y.E.Yang? Do you think he had enough branding on his shirt. I don't think there was another spot to be had on his shirt. Maybe that's why he fell apart at the end - he was sea sick from all the logo's. Since every brand means more sponsor dollars for the player, I am sure they do not care if all the spots on the shirt and pants are taken. Pretty soon, they will look like Nascar drivers. Maybe they should star wearing coveralls.?? Nothing against Nascar drivers because that is their norm. Isn't golf supposed to be a classy sport??

I do think branding can be overdone. I am still partial to the classy look.

Get into the creative process!

The creative process can be so rewarding! Sometimes creating and following through with ideas is the hardest part. This is where we can step in. We love this process of starting from scratch and following the idea through. Direct mail campaigns use creative juices and create great returns. Below is a link that just might interest you. It contains some great case histories to help with ideas.

It will open in a flip brochure that can be printed or read on line. The last few pages are the best - there is a great checklist to help get the creative juices flowing.


We look forward to being a part of your next creative juice campaign!

http://view.digipage.net/?id=ida_cq

Promologist in the House!

It's official....I am officially a Promologist. What's a Promologist you say?? Well, let me explain. I have been at this job for 15 plus years and considered an expert in my field. Psychologists help us understand the mind....a Promologist will help you understand promos! Ok, ok, so I made the word up - you get the drift. I will review products, both good and bad, case histories and basically just some awesome ideas. This blog has been a long time coming, so I look forward to getting it rolling......next patient please.....