Friday, July 15, 2011

6.37 Billion $$ for Harry Potter

In honor of the last and final Harry Potter movie, I thought I would give you a little insight into the behind the scenes world for Harry. What an amazing brand! JK Rowling created a stunning story line that has kept loyal followers captivated for years. All good things must come to an end but this is an era that many of us have grown up with. What brilliant marketers they have had. It is a marketers dream to be able to create such brand awareness. The glasses from Harry Potter are the biggest selling promotional item. What an impact! They do not even need a logo for folks to know what they stand for. I liken it to the Chick Fil-A cow. Awesome! Here are a few other tidbits that I bet you did not know....

**6.37 Billion Dollars - Projected total amount earned for all Harry Potter movies

**1 Million - Number of butterbeers sold at the World of Harry Potter in the winter of 2010
(still have not made it there yet!)

**$2400 - The amount JK Rowling received as an advance for her first book! They thought it
would not sell.

**19.6 - Number of hours it would take to watch all Harry Potter films back to back.

**5800 - Number of times Harry Potters famous scar makeup has been applied. Wonder if it
was by the same makeup artist for all those years??

**11 Million - Number of copies sold on the FIRST day the last book was released.

**0 - Number of Academy Awards the movie series has won - How can this happen!??!!