To package or not to package, that is the question...

Creating a WOW factor for your brand can be easier than you think. Setting yourself apart from your competition can be the best marketing tool you have. Every promotional item has to be delivered, so why not step up the value and deliver it in style.

Let's say a local hospital wants to thank their volunteers. They could give them just a lapel pin,(like everyone does) shake their hand and say thanks!

Or....they could package it on a nice card with a note from the President explaining why volunteers are so important and how much they are appreciated.

Which would you rather receive? The point is, packaging is not that expensive and can have such an impact on your promotion. It does not have to be completely custom. We have all kinds of stock boxes, bags or cards that we can put your logo on to make it a custom promotion just for you!

What are PMS colors??

Of course we all know the more familiar terms for the acronym PMS, but in the promotional and printing industry it means something different.

PMS means - Pantone Matching System. It was created to give an across the board standard for printing colors.

Say your logo is purple and green. If you order a promotional item and say "I would like my logo printed in purple and green" that could open a whole can of worms! Is it, forest green, lime green or lavendar or egg plant?? Every computer screen is calibrated differently and what you see on your screen may not be what the actual print looks like.

At www.pantone.com you can download a PMS chart to refer to. We also have one at our office to refer to. We are all about keeping the continuity of your brand and would rather you have a PMS color to refer to than taking a shot in the dark at the colors!

If you do not currently have PMS colors for your logo, call us we can help! It really helps to keep your logo looking great!

6.37 Billion $$ for Harry Potter

In honor of the last and final Harry Potter movie, I thought I would give you a little insight into the behind the scenes world for Harry. What an amazing brand! JK Rowling created a stunning story line that has kept loyal followers captivated for years. All good things must come to an end but this is an era that many of us have grown up with. What brilliant marketers they have had. It is a marketers dream to be able to create such brand awareness. The glasses from Harry Potter are the biggest selling promotional item. What an impact! They do not even need a logo for folks to know what they stand for. I liken it to the Chick Fil-A cow. Awesome! Here are a few other tidbits that I bet you did not know....

**6.37 Billion Dollars - Projected total amount earned for all Harry Potter movies

**1 Million - Number of butterbeers sold at the World of Harry Potter in the winter of 2010
(still have not made it there yet!)

**$2400 - The amount JK Rowling received as an advance for her first book! They thought it
would not sell.

**19.6 - Number of hours it would take to watch all Harry Potter films back to back.

**5800 - Number of times Harry Potters famous scar makeup has been applied. Wonder if it
was by the same makeup artist for all those years??

**11 Million - Number of copies sold on the FIRST day the last book was released.

**0 - Number of Academy Awards the movie series has won - How can this happen!??!!